Diary is by Chuck Palahniuk and it's not something that he wrote on an off day.Does he follow the Les Edgerton rules of great beginnings? You bet:
Today a man called from Long Beach. He left a message on the answering machine, mumbling and shouting, talking fast and slow, swearing and threatening to call the police, to have you arrested.
How could you not want to read on after that? I love how Palahniuk creates taglines, you probably remember "This is Jacks..." from Fight Club. In Diary he uses the Misty Wilmot (the main character) drinking game.
Anytime some well meaning person forces you to demonstrate you have no talent and rubs your nose in the fact that you're a failure at the only dream you've ever had, take another drink. That's the Misty Wilmot drinking game.
If you're new to Palahniuk I'd say Diary is a good starting place. It's not hyped up like Fight Club and not as adult as Snuff or Invisible Monsters. It has a creepy suspenseful and magical aura without taking off into the full fledged supernatural. It's a nice dreamlike thrill ride. Plus it's not too long! You can read it in a few hours. It's pretty easy to find used if you're into that so put it on your list next time you're at the thrift shop!