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Friday, January 6, 2012
Don't Keep me a Secret
An unfortunate problem with mass market business books is that they try to show applications that apply to every business. Unless you have a creative mind that can think around corners a lot of the advice seems plain impractical.
This book suffers from a lot of that. It does have some good chapters on how to turn satisfied customers into your best marketers. Unfortunately a lot of the ideas aren't applicable to every business. For example one chapter focused on hosting events like dinners, ski trips, parties and so forth with your clients. This is all hard to pull off if you work for someone else or are on a shoestring budget.
Overall I'd say it was an easy read and probably worth a spin if you're looking to increase your referral business, just don't expect to get full value if you don't run your own, already profitable business.