Have you heard of minimalism? It's a"new" movement to describe an old behavior of limiting the amount of "stuff" you...
I just had time to catch up on my comments. Sorry it took me so long if you had a comment in moderation. I'd like to welcome my new gue...
The A-Z challenge rolls on and now I get to start talking about the original reason for starting my blog. Way back in 2006 I realized that I...
Friday, January 6, 2012
Don't Keep me a Secret
An unfortunate problem with mass market business books is that they try to show applications that apply to every business. Unless you have a creative mind that can think around corners a lot of the advice seems plain impractical.
This book suffers from a lot of that. It does have some good chapters on how to turn satisfied customers into your best marketers. Unfortunately a lot of the ideas aren't applicable to every business. For example one chapter focused on hosting events like dinners, ski trips, parties and so forth with your clients. This is all hard to pull off if you work for someone else or are on a shoestring budget.
Overall I'd say it was an easy read and probably worth a spin if you're looking to increase your referral business, just don't expect to get full value if you don't run your own, already profitable business.