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Sunday, October 2, 2011
The book talks about how the technique of sending a resume along when you hear about an opening, just won't work anymore to get you the job that you are looking for. The book was published back in 2001 when times were a little tough, but unemployment wasn't nearly as pervasive as it is now.
The advice seems solid. You should learn about the company, preferably by talking to people who work there. You need to find out what specific issues the company is having and your plan to address them. You should learn who the decision makers are and market the hell out of yourself. In spite of the title the book even discusses how to write a resume that will pack a wallop when they read it.
I haven't had the chance to apply for a new job since I read this but the advice all sounds good. Next time I'm looking for a change I'll let you all know how it works.